…from a real estate DEVELOPER ahead of the pack!
Question: what do Thailand’s HomePro, LH Bank, Q House, Grande Centre Point hotels and Terminal 21 shopping malls have in common? Answer: they’re all parented by the Land & Houses Group. Yet with the clue in the name, the outfit’s real claim to fame is crafting homes.
Instituted in ’73 and going public a decade later, L&H (for short) have grown to become not only the immensest and longest founded property developer in the nation but repeatedly voted by the people among its most trusted.
Sloganed ‘For Better Living’, Land & Houses’ portfolio amounts to hundreds of quality built and well serviced residential projects throughout their native turf of Greater Bangkok as well as the Kingdom’s major provincial cities. And in Chiang Mai, their most desired and cacheted estate of the local lot is Serene Lake.
SETTING THE SCENE of the nature-embraced Serene Lake!
Beyond its breathtakingly grand main gate, the ne’er more aptly monikered development basks in an all-pervading quietness with a man-made water body at its heart. Skirted by both of a broad tree-edged avenue and pedestrian footpath, the lake itself is over 100 rai (16 hectares) in size or a little under 3.7 kilometres right round; and, on a grassy isle connected to the western shore, even stars a Buddhist brick chedi at its ‘temple in the middle of the water’ [Wat Klang Nam]!
To say nothing of the back-breakingly tended park like landscaping, adjoined in parts by seasonally verdant bird-flocked rice paddy fields and, all the more arresting at sundown, a panoramic perspective of the temple-crested mountains of Doi Suthep to as far as Doi Kham.
Just a heads-up, though, that given the scale of Serene Lake not to mention there’s only one way in and out, would-be inhabitants are best appropriating their own wheels to get around and about!
So all the feel of the countryside but amid an evolving urban LOCATION!
Bearing the entrance to Serene Lake, the strip of Inner Ring Road between Ubosod Waree-Pratan and Mae Hia Saman-Samakkee Intersections has been progressing bit by bit in recent years; and already taking off as the go-to eating and drinking destination in south Chiang Mai with the likes of Pathe Windmill, Rose’s Roadhouse, Sapaokrum and The Good View Village restaurants, The Yellow Pug craft beer bar plus Daddy’s Antique café and bistro to shout out just a half-dozen!
On the strength of Serene Lake’s position along the eastbound carriageway of Highway 3029, beelining the 1.2 kilometres to the Chiang Mai-Hod Road offers up the Hang Dong branches of Makro Cash & Carry and, in the direction of Chiang Mai’s old town, immigration office and international airport, Big C Supercentre hypermarket.
Doubling back at the junction for all of the two minute spin to Canal Road; port of call for the bustling daily fresh market of Kad Mae Hia in company with an everyday food court, Border Run catering truck plying lunchtime Mexican wraps, 7-Eleven and Tesco Lotus Express convenience stores and, at Mali Place plaza next door, Rimping supermarket’s select groceries and Chef’s Table in-house dining.
Added marks for ON-SITE AMENITIES extraordinaire!
Fitness fanatics especially will be stoked by Serene Lake’s own outstandingly provisioned sports facility, North Arena. Extending across 14 rai and priced annually, monthly or per use, the central complex boasts a hi-tech gym, sauna, steam room, yoga studio, hot tub and 40 by 20 metre open-air swimming pool. Separately, an indoor seated stadium and, floodlit as darkness falls, out of doors astroturfed football [soccer] pitch, a couple of basketball fields and four tennis hard courts. Not forgetting the associated North Sailing Club whether for dinghy boating on the lake or simply refuelling at the Cafe’ Reste coffee shop and eatery!
What’s more, folks can feel completely unworried putting down roots at Serene Lake thanks to a two-tier security system in action. Beginning with keycard access at the boomed main gatehouse and where professionally behaved guards in their sparkling white uniforms protect and serve all day and night; backed up by a sweep of surveillance cameras videoing the comings and goings. And precisely the same safety precautions are replicated at each and every one of Serene Lake’s current crop of condominiums and moo baan.
A choice-spoilt mix of low-rise, high-end, modern-age MOVE-IN-READY DWELLING TYPES!
At the minute, Serene Lake features no less than seven seven-storey condos made up of 1 and 2 bed units in addition to a trio of branded housing communities with 3 to 5 bedroom double-floored detached villas:
4At the same time as the lake was dug out a decade ago, the first houses started appearing on the 66 rai of Siwalee Choeng Doi in the south west corner of the estate. Long since finished, the moo baan’s 226 houses showcase design styles from the developer’s Oriental and My Life home series.
4Then came the North Condominiums. The earliest to open, in June 2013, was North 8 condo with its twin buildings and 174 units on 5 rai of lake-adjacent grounds in the south east of the estate; followed successively by the single structures of North 1, 2, 3, 4, 5 and, only fit for living from December 2017, North 6 condos with 69 units apiece on a combined 18+ rai arc of land back from the northern shoreline.
4Launched in the intervening spell (July 2013, to be exact) was Siwalee Lake View on 67 rai in the north east section of the estate. Today, the moo baan’s 179 houses showcase design styles from the developer’s Extenso and i-nature home series.
4Hugging the northern banks of the lake, Nantawan Serene Lake rolled out officially in January 2017. Tallying 98 plots on 51 rai, house plans for the moo baan are based on the developer’s Colonial Luxury Collection.