For those partial to the odd tipple, by far the most prevalent of all inebriating beverages are the assorted beers. With a greater than 90% share of the market, sales of the leading domestic brands Singha (the country’s oldest lager in fact), Leo and Chang eclipse even those of other Thailand produced premium brews like Cheers, Heineken and Tiger. Sold singly or, for added value, in packs of two to 24, individual 325ml cans of Heineken cost 43 or 44 baht at super-/hypermarkets and convenience stores, 330ml cans of both Singha original and Leo vary in price from 34 to 39 baht (or 196 baht for a bundle of six) not dissimilar to a 320ml can of Chang Classic or Tiger which can be bought for 34 baht; the larger 490ml cans of Heineken are more consistently priced at 60 or 61 baht, Chang at 49 baht while the same size tinny of Cheers sells for 43 to 46 baht. In the standard sized 620/630ml glass bottles, Heineken will set you back 71 baht, Singha 59 or 60 baht and Leo or Chang marginally cheaper at 54 to 56 baht. Foreign beers, while still popular, attract heavy import duties so are proportionately much more expensive. Where available, a 330ml bottle of the illustrious Beerlao costs 55 baht while a 750ml bottle of the Belgian wheat beer Hoegaarden as much as 295 to 325 baht.
For those who crave their nicotine, an individual carton of 20 Marlboro cigarettes (the most popular western brand in Thailand) retails at 120 baht compared to L&M which sells for 87 baht. A pack of the top selling Thai brand Krong Thip is similarly priced at 86 baht and 20 SMS smokes cost just 51 baht.